IS DIGITALIZATION IMPACTING DIRECT SALES AND A BETTER CUSTOMER EXPERIENCE?

What is digitalization, exactly? As all aspects of organisations adopt digital technology, they are undergoing a revolution known as digitalization that is fundamentally altering how they function and the value they provide to their clients.

A plan for digital transformation was implemented by nearly half of all organisations because it improves customer satisfaction and experiences. Additionally, businesses that have undergone digital transformations are developing highly engaged customers:

 1. These clients are six times more inclined to experiment with a brand's new product or service than other consumers.

2. Four times more likely to have recommended your brand to their contacts, relatives, and family

3. Even if a competitor offers a better product or price, consumers are two times more likely to purchase there preferred brand.

The most intriguing aspect of this transition is that it is actually being driven by the customer, who demands relevant content related to their activities anytime, anywhere, in any format, and on any device of their choosing. The customer's journey is what determines a business's strategy.

In the last two years, there has been a significant change in what customers desire, influencing their purchasing decisions, and they have also started comparing the features, costs, looks, and anything else that comes to mind. This is because every business is becoming more digitalized.

Because the internet has expanded so quickly, automakers and dealers are utilising new technology to provide customers with a more individualised experience from inquiry to delivery and to interact with them more effectively during post-sales services like maintenance and insurance.

The best illustration of the automobile industry is autocarindia, which offers all types of services, including comparing cars, their costs, features, etc. from basic to premium, as well as news about upcoming models, reviews of cars, and a car loan calculator feature that aids people in financial matters. You can directly ask for guidance via their advice function if you have any questions.

Due to these prospects for both businesses and consumers, the internet has played a significant role. Because they are continuously connected, app-native, and aware of what they can do with technology, today's modern purchasers truly know about everything before buying.

As every business has increased their tech support, or should we say customer support, so that all customer inquiries can be resolved and customers can experience the best business service, digital transformation has actually boosted direct sales and customer satisfaction. After all, as we often say, THE CUSTOMER IS KING.